Two Feet In.

Two Feet In is a new mission driven brand built to demistify the world of self growth and help everyone find resources and experts to transform their lives. They do this through a carefully curated directory and tailored concierge service by certified coach Julie Fedele.


Visual identity.

Graphics & assets
Social Media Management

Listen to the story

Stage one: branding.


Stage two: content.

Social media is where every aspect of the branding really came alive. Instagram became the place to blend all aspects of the business: it's mystical wonder with its educational aspirations, the neuroscience with the astrological curiosities...

The tone of voice had to blend those personalities as well, so every caption was crafted to be simple to understand (like talking to a human, not a science book), playful and every-so-slightly otherwordly.

Tonight’s full moon is a great chance to charge your crystals - bug do you know which ones you need in your life right now? 💎

Crystals can be used for almost anything. There are many different types that, historically, have been thought to heal mind, body and soul through positive energy. As if that weren't enough, they're beautiful to look at ✨⁠⁠

Like with self growth, there is no one-size-fits-all when it comes to romantic relationships. There are many ways to be happy and connected within a couple long term 💖 But it takes work, commitment and growth - together and separately. ⁠⁠
This week, our newsletter was all about the importance principles to stick to in relationships as well as some of our favourite books to help you within your relationship.

Challenging negative thoughts is one of the pillars of confidence. One of the most effective ways to do this is through positive affirmations.
Thanks to neuroplasticity, regularly repeating statements to yourself encourages your brain to believe them as a fact 🧠 You create a visual image of yourself achieving and being your best self, and your actions follow - sounds good right?⁠⁠

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